Consumer's Inside Guide to Carpet Cleaning
What distinguishes one carpet cleaning company from another?
this section I'll share with you six costly misconceptions about carpet
cleaning. Plus I'll offer four recommendations. And I'll give you ten
questions you should ask a carpet cleaner before you invite them into
Misconception # 1:
You should wait as long as possible before cleaning your carpet.
Dirt is an abrasive - like sandpaper. Every time you step on the
carpet, you grind dirt into your carpet fibers. This cuts your carpet,
just as if you used a knife, causing it to wear out faster. A dirty
carpet will not last nearly as long as a clean carpet. And while
vacuuming helps - by itself it's simply not enough. The longer you wait
to have your carpet cleaned, the more damage you do to your carpet and
the faster it wears out.
Misconception # 2:
The only reason to clean carpets is to get he dirt out.
As you probably know, outdoor air contains pollens, fungus, bacteria,
air pollution, cigarette smoke, car exhaust - and hundreds of other
chemicals. When you and your family members come into your home, you
carry those pollens, bacteria and chemicals in your hair and on your
skin, clothing and shoes. Not surprisingly, all those chemicals,
pollens and bacteria wind up you guessed it - in your carpet.
you have allergies, asthma, emphysema, or other breathing problems -
one major source of your problem could be the pollens, fungus, and
chemicals in your carpet.
as you may know, tobacco smoke contains over 4000 different chemical
compounds, 43 of which cause cancer. And even if you don't smoke, those
chemicals get in your shoes, you track them in to your home and leave
them in your carpet.
sensitive to cigarette smoke, you might find that you'll breathe easier
after you hire a company to get those harmful chemicals out of your
So in addition to getting rid
of dirt, another important reason to clean your carpet is to get rid of
pollens, fungus, bacteria, chemicals and the tars and residue from
Misconception # 3:
One method of cleaning is as good as another.
No. You can choose from two primary methods: dry cleaning or hot water extraction.
First, I'll explain dry cleaning.
Many people believe that dry cleaning your carpet is like dry cleaning
your clothing. This is not true. All carpet cleaning methods use water
in one form or another. Here are the three methods of dry cleaning
When a carpet cleaner uses dry
foam, he applies shampoo to your carpet, allows it to dry, and then
sucks the dried shampoo into a vacuum. Can you imagine applying shampoo
to your hair, allowing it to dry and then removing the shampoo from
your head with a vacuum? This method can leave a residue in your
carpet, which is one reason dry foam is not effective.
dry-chem method is similar to dry foam. The major difference is that
when dry-chem is used, the company sets a large cotton bonnet on your
carpet. Using a machine, the bonnet spins from side to side, absorbing
the dirt that's in the carpet. After the bonnet is saturated with dirt,
another cotton bonnet is applied. Bonnet cleaning is like trying to use
a large towel to rub the dirt out of your carpet. Like dry foam, it is
not very effective.
method spreads an absorbent mixture that looks like wet sawdust all
over your carpeting. Then the machine brushes the mixture into the
carpet, which in theory causes dirt to absorb into the mixture. When
the mixture has dried, a vacuum cleaner sucks the material out of the
carpeting. Because the carpet is not rinsed in any way, this method is
not very effective.
The second carpet cleaning method is called hot water extraction.
This is a term to describe that a hot water solution is sprayed at high
pressure unto the carpet and simultaneously sucked out of the carpet.
This method is also referred to as steam cleaning even though steam is
Shaw Industries, the world's
largest carpet manufacturer, recommends hot water extraction and you
can choose from two different types: Portable extraction, which is done
with a small machine that is plugged into your household current (like
you rent at the supermarket), or truck-mount extraction which means the
large cleaning machine is mounted in a truck or van.
Not surprisingly, the truck-mount extraction cleans much better because it heats the water up.
Once water reaches 120 degrees, every 15 to 17 degree temperature rise
doubles the water's ability to clean; at high temperature the water
itself becomes a very powerful cleaner, the higher the temperature, the
less water needed to rinse, and the less water used to rinse, the
faster the carpet dries. It then rinses the cleaning solution out
of the carpet at high pressure - which breaks up the dirt, bacteria and
pollens. Then the machine uses high suction to simultaneously draw the
dirt out of the carpet. This is the method my company uses.
question, the most effective way to clean carpeting is with a hot-water
extraction unit mounted in a truck. It's the most powerful cleaning
machine on the market and the only one that thoroughly cleans your
carpet of dirt, harmful bacteria, fungus, chemicals, pollens and
Methods that use cold or even warm water remove some dirt - but are not nearly as effective as the hot-water truck mount method.
people believe that hot water damages your carpet, but this is not
true. By applying our cleaner and then rinsing your carpet with hot
soft water, we clean your carpet completely - in the same way that a
person who showers and then rinses off the dirt and soap will be much
cleaner than the person who soaps up and then wipes off with a towel
with out rinsing off.
Misconception # 4:
Having the right equipment is all a company needs to clean your carpets properly.
true. Many companies own hot water cleaners - but a large number of
employees have not been trained properly to use them. You probably know
someone who bought the newest computer on the market - but didn't learn
how to use it. The same is true with carpet cleaning machines - the
company may own good equipment, but the employees may not use it
correctly. This is why it is important that you choose your carpet
The best carpet cleaning
companies are those that have been certified by the Institution of
Inspection, Cleaning and Restoration Certification, known as the IICRC.
A carpet cleaning company cannot buy this certification. The carpet
cleaner must earn the certification through study, experience, and the
successful completion of formal, written examinations. Cleaners who are
certified by the IICRC have, in effect, earned a degree in carpet
The IICRC provides written
credentials to the company it certifies, so before you choose a carpet
cleaner, ask to see written proof of the company's IICRC certification.
The company that offers the lowest price is the company you should hire.
Maybe - but not always, here are two important points to consider.
Point # 1:
The price you see offered may not be for the services you want
performed. Before you select a company, decide what you want to
accomplish. If you want the carpet cleaner to remove some dirt, you can
choose from hundreds of companies that use small shampooers or other
cleaning methods, or you can even rent a machine at the grocery store
and do the job yourself.
On the other
hand, if you want your carpet to be thoroughly cleaned and dried
quickly, and if you want to remove the harmful dirt, bacteria, pollens,
chemicals and tobacco residue, then you need to hire company that uses
a hot water cleaner mounted in a truck. This is the only way to assure
that your carpet remains healthy and free from dirt, disease-causing
bacteria, and hurtful chemicals.
So remember that the price you see offered may not be for the services you want performed.
Point # 2: The price you see advertised may not be the price you pay.
Many homeowners have learned that the low price they saw advertised was not the amount they were charged.
if you've ever hired a carpet cleaner, you too may have been the victim
of false or misleading advertising. You probably learned the hard way
that some carpet cleaners offer a cheap price - usually between $3.95
and $9.95 per room - and then pressure you into paying a lot more once
they get inside your home. Some of them may even break the law by using
illegal bait-and-switch tactics.
in all businesses and professions, the carpet cleaning industry has its
share of bad apples. I take no pleasure in telling you this, but some
are unethical, and sadly a few are dishonest. By their misleading
advertising and false promises, they cast a dark shadow on our entire
Then you'll find other carpet cleaners - professionals like me who work hard to earn your trust and respect.
a way of improving our profession, I've dedicated my business to
educating the public. The only way you can make an intelligent decision
is to have all the facts you need. This is why I've printed this
Misconception # 6:
Any honest carpet cleaning company should be able to give you an exact price quote over the telephone.
wish this were true, but it isn't. Consumers often think that if they
want to clean four rooms and the price is $6 per room, then the price
will be $24. But this isn't always true.
honest, reputable carpet cleaning companies usually price carpet
cleaning by the square foot. So if you'd like me to tell you the exact
cost of cleaning your carpet, I need to know the exact number of square
feet that you want cleaned. To get an accurate measurement, I have a
measuring wheel I use to calculate the exact size of the carpet area.
be glad to know that the carpet area to be cleaned is not nearly as
great as most people think. For example, if you want your entire home
cleaned and your home is 2000 square feet, the amount of carpeting to
be cleaned might be only 1200 square feet. This is because most home
measurements are outdoor measurements. Plus I deduct the area taken up
by walls, room dividers and the like. The result is that the actual
area to be cleaned is usually only about 60% of the square footage of
So even though I can't give you an exact quote over the telephone, here are things I consider when quoting a price.
the type of carpet. Certain types of carpet are harder to clean than
others. So before I can give you a quote, I need to know the type of
carpet you want cleaned.
amount of soiling. Carpet that hasn't been cleaned for ten years will
take longer to clean than a carpet that has been cleaned in the last
Third, the amount of
furniture that has to be moved. If we have to move your furniture, the
bid must include that labor. But if you move your furniture, you'll
To recap, I consider the
type of carpet, the amount of soiling, and the amount of furniture that
has to be moved or worked around. So, as you can imagine, every quote
The following are my four recommendations:
Recommendation # 1:
a commitment to yourself to get your carpets cleaned. The longer they
remain dirty, the sooner they'll wear out. Plus the longer you have to
breathe all the pollens, fungus, chemicals and dust mites that live in
Recommendation # 2:
your objectives. Do you want only some of the surface dirt removed,
something you could do with a rented machine? Or do you want the
bacteria, fungus and chemicals removed which will require a hot water
truck mount cleaner, like I use? Do you want to work with an honest
reputable company - or are you willing to risk working with the company
that offers you the lowest price - knowing that company may not be in
Recommendation # 3:
questions. The way you learn about a company is to ask specific
questions and listen carefully to the answers. Here are the some
questions I suggest you ask:
1. What method of carpet cleaning do you recommend?
2. What type of equipment do you use to clean carpet?
3. What does your equipment remove from my carpet?
4. What type of chemicals do you use? Are they safe?
5. How often should I get my carpets cleaned?
6. What training and experience does the person coming to my home have?
7. Are you a member of any trade associations and if so which ones?
8. Are you certified by the IICRC and will you show me your certificate?
9. Do you guarantee your work?
10. Do you have general liability insurance and workers compensation?
Recommendation # 4:
you're satisfied that you're working with an honest, competent
professional, invite him into your home and ask for a specific
quotation in writing. A written quotation gives you the assurance that
you know exactly what your job will cost - no surprises.
following these four recommendations, you'll gain all the information
you need to make an informed, intelligent decision. If you want a cheap
surface carpet cleaning job, many companies in the phone book can help
you. Or you can rent a shampooer and do the job yourself.
if you want the carpet to be thoroughly cleaned - removing the
bacteria, fungus, chemicals, pollens, dust mites, and tobacco products
- then I invite you to call me.
happy to answer your questions, provide you a cost estimate over the
phone or come into your home and give you a free written quotation -
without obligation of any kind. Call us today at: 210-979-8838.
One last thing I want to mention is our guarantee. It is simply this:
"The Most Thorough Cleaning Ever, or It's Free!"
That is right, if you are not satisfied we will promptly return to re-clean any and all areas of concern (notice I said promptly, and that is exactly what I mean). And if you are still not satisfied we will refund 100% of your money.
What could be more fair?
How about this:
If any spots return with-in two weeks we will gladly return to re-clean
them! Not enough? How about one month! Yes it's true. But how can I
afford to do this? Because when we clean your carpets the spots don't
come back. However if they do, so will we.
Now that is a guarantee!
For More Info Call Us Today!
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